Huawei brings the Sound X to the UAE

Huawei is bringing the latest addition to its ecosystem to the Gulf region, with the launch of the Sound X speaker in the UAE.

Co-engineered with Devialet, a French maker of high-end speaker systems, the Sound X definitely looks the part even if a bit too much like Apple’s HomePod with its fabric mesh wraparound and a LED unit on top that offers gesture controls.

Huawei claims in a statement that it is taking a somewhat different path to the competition with the Sound X, in how it tries to marry performance with design.

The Sound X comes with 3.5-inch dual subwoofers packed into a compact form and uses Devialet‘s patented signal-processing SAM (Speaker Active Matching) technology, and Push-Push symmetrical structure.

This combination, as claimed, gives you great bass while minimizing vibrations, ensuring that the Sound X does not start distorting when you crank that volume up.

It must be noted that there is no Google Assistant or Alexa on the Sound X, thanks to the US sanctions on Huawei, and so essentially this is not a smart speaker as of now.

That being said it has a couple of cool tricks, like NFC tech that lets you link up your (Huawei) phone to the speaker with just a tap and swap between the two seamlessly when listening to audio content and attending to calls.

Huawei also claims that the speaker uses some of its more advanced audio tech to detect its location in a room and is able to adjust the sound profile accordingly.

The Sound X is available in Black starting today for AED 1,299 on Huawei e-shop, experience stores and across select retailers in the UAE. The Chinese major is also offering a three month VIP subscription to Huawei Music on purchase.