Gwyneth Paltrow 'goop lab' trailer wants to make you feel as weird as possible

“How can we really milk the shit out of this?” Gwyneth Paltrow asks in the trailer for Netflix’s the goop lab. The six-episode miniseries named for Paltrow’s own brand appears to be part-wellness dialogue, part Fear Factor for people with more money.

According to its description, the goop lab will guide “the deeply inquisitive viewer in an exploration of boundary-pushing wellness topics, including: psychedelics, cold therapy, female pleasure, anti-aging, energy healing and psychics.” 

Goop’s products and endorsements have been questioned in the past for misinformation in the interest of financial gain. The words “dangerous,” “scared,” and “unregulated” come up in the trailer. And this is neither here nor there, but the show poster appears to feature Paltrow as a jade egg.

the goop lab premieres Jan. 24 on Netflix.